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Environmental Marketing

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues;

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Environmental Marketing

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues;

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Greener Marketing

An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly;

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Social Marketing to Protect the Environment

Shows how social marketing can be successfully used to change environmental behaviour;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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International Marketing

Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance;

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Sustainability Marketing 2nd

issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities;

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Green Marketing as a Positive Driver Toward Business Sustainability

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic;

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Marketing Multifamily Housing with Integrated Marketing Strategies

-- blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Principles of Marketing

marketing ethics/social responsibility, knowledge management and technical developments, environmental marketing, and a focus on financial marketing;

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Modern Attitudes in Marketing

- Marketing environmental (green) - network marketing - TQM - competitive advantage - knowledge management marketing.;

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The Sustainable Marketing Concept in European SMEs

economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their;

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Marketing of Organic Food Produce

, Environmental Impacts of Plant-Based Diets: How Does Organic Food Consumption Contribute to Environmental Sustainability, Food consumption trends and;

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Foundations of Marketing

. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are;

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Continuing to Broaden the Marketing Concept

), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability. Each;

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Multi-Channel Marketing Branding & Retai

-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all;

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Green Marketing in a Unified Europe

marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their;

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The New Global Marketing

triple bottom line - environmental sustainability, social fairness, and financial performance. Students also learn about bottom-of-the-pyramid;

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Global Marketing, Global Edition

Marketing's environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition;

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Marketing Management in Air Transport (RLE Marketing)

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Strategic Marketing For Health Care Organizations - Building A Customer-Driven Health System 2e

environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing;

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Sustainable Marketing

businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.;

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Sustainable Marketing

businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.;

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Global Marketing

Each chapter in Global Marketing features a unique three--scan model -- Competitive Scan, Environmental Scan and Marketing Scan -- that;

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Pharmaceutical Marketing

extraordinary book, he and his co-authors examine the principles of marketing pharmaceuticals, describe the environmental factors that affect their;

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