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The Sustainable Marketing Concept in European SMEs

environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs;

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Network Marketing of Tourism Smes in a Cross-Cultural Context

Tourism SMEs are often the backbone of the tourismindustryand their marketing efforts have an impact on theperceived image of a destination;

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Marketing for Entrepreneurs and SMEs

SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The;

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Marketing for Entrepreneurs and SMEs

SMEs in the global marketplace, and offers tactical and strategic marketing approaches to help them succeed in the modern business world.The;

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Entrepreneurial Marketing for SMEs

Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues;

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Service Marketing Strategies for Small and Medium Enterprises

The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest;

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Sustainable Excellence in Small and Medium Sized Enterprises

particular context of SMEs. The book uses empirical and practical approach to tackle this issue, which is underdeveloped in the literature. Hence, it;

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SME Funding

This book explores current financing options for small and medium size enterprises (SMEs), with particular insight into the European;

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Marketing for Entrepreneurs and SMEs

SMEs have been known to the world since the 1940s. Entrepreneurship has been with the human kind since long but in the years following the;

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SME competitiveness outlook 2019

Increasing annual investments in small- and medium-sized enterprises (SMEs) in developing countries by $1 trilling would yield;

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Unlocking SME Finance in Asia

ease the access of SMEs to finance and boost economic growth and job creation in Asia. This book looks at the difficulties of SMEs in accessing;

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IFRS for SMEs in the European Union (EU)

accepted financial reporting standard (IFRS for SMEs) in the European Union.;

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International Marketing

in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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Researching Open Innovation In Smes

The concept of open innovation (OI) has become a very popular topic during the last decade, with increasing number of SMEs embracing OI;

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Green Marketing in a Unified Europe

governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice;

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Marketing and Entrepreneurship in SMEs

Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established;

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Transfer Pricing in SMEs

of SMEs in the European Union's economy, the book also puts forward policy recommendations to achieve the long-term goals of the EU's 2020 agenda.;

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Entrepreneurship Marketing

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials;

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Entrepreneurship Marketing

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials;

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Sustainable Development in the European Union: A General Principle

This book undertakes a critical appraisal of the concept of sustainable development in the European Union. In addition to existing issues;

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Sustainable Development in the European Union: A General Principle

This book undertakes a critical appraisal of the concept of sustainable development in the European Union. In addition to existing issues;

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SMEs in an Era of Globalization

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to;

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Specificity of Innovative Gazelles

the concept of innovation, the study investigates relevance of factors fostering innovation in high-growing SMEs in a cross-country;

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Eurasian Business Perspectives

business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.;

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Shared Value in SMEs

Master Thesis in Strategic Project Management concerning 'Shared Value in SMEs'.Shared Value, as a new concept in CSR aims to offer a route;

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The Consequences of the International Crisis for European SMEs

have affected European SMEs (small and medium enterprises) in both the well established market economies of the old member countries and in the;

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