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Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through;
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Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;
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For courses in Marketing Research at two- and four-year colleges and universities An engaging, ;...
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topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective;
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...
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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...
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- Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring;
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Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices me;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...
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REA's Essentials provide quick and easy access to critical information in a variety of different fie;...
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The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...
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Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...
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Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook ;...
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Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be;
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introd;...
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introd;...
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Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introd;...
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is;...
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Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is;...
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All good marketing is local. Global companies know this and are going glocal .There is also a trend towards the 'Internet of Everything;
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Presenting an overview of the major steps in the marketing research process, this text looks at the ;...
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, regulatory shifts, and global competition are also thoroughly covered.;
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, regulatory shifts, and global competition are also thoroughly covered.;
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