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Essentials Of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through;

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Essentials Of Global Marketing

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger;

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Essentials of Marketing Research, Global Edition

For courses in Marketing Research at two- and four-year colleges and universities An engaging, ;...

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Essentials Of Services Marketng Glob Ed

topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective;

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Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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Marketing Essentials

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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The Essentials of Contemporary Marketing

- Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring;

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ISE Essentials of Marketing

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices me;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Essentials of Marketing

Essentials of Marketing provides an overview of the techniques, supporting theories and tactical dec;...

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Marketing Principles Essentials

REA's Essentials provide quick and easy access to critical information in a variety of different fie;...

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Essentials Of Marketing

The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present t;...

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Essentials of Thought Leadership and Content Marketing

Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by;...

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook ;...

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Global Marketing

Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be;

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introd;...

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introd;...

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Essentials of Marketing Research

Tony Proctor s Essentials of Marketing Research 4th edition offers a streamlined, traditional introd;...

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The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is;...

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The Essentials of Marketing Research

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is;...

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Global Marketing

All good marketing is local. Global companies know this and are going glocal .There is also a trend towards the 'Internet of Everything;

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Essentials of Marketing Research

Presenting an overview of the major steps in the marketing research process, this text looks at the ;...

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Essentials Of Health Care Marketing

, regulatory shifts, and global competition are also thoroughly covered.;

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Essentials of Health Care Marketing

, regulatory shifts, and global competition are also thoroughly covered.;

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