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Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a;
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and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader;
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Created through a student-tested, faculty-approved review process with more than 175 learners and faculty, CB3 offers an engaging;
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Substantially revised for this edition and packed with additional question and answer material directly linked to each chapter topic, this;
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Created through a student-tested, faculty-approved review process with direct input from students and faculty, *MKTG6* is an engaging and;
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on VitalSource (Retail Access Card) on VitalSource (Retail Access Card);
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suite of learning aids, including end-of-chapter review cards, downloadable flashcards and practice problems, online video tutorials, solutions;
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Created through a "student-tested, faculty-approved" review process with input from more than 150 students and faculty, OM3 provides a;
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Students, if your book did not come with a CourseCompass Access Code Card, you can purchase immediate online access to your course using a;
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Seeing and reading this sentence may seem like a "no brainer"but your perception is just a tiny part of what is happening in your brain and;
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Unlike most educational psychology books, which take one theory at a time, explain its assumptions and principles and then identify;
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is a global textbook with a particular focus on Europe, the Middle East and Africa; it is replete with examples from all these regions.
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, and Tailoring Interventions for Unique Learners, along with access to the Intervention Library (FIRST). This authoritative resource provides;
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