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For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications;
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For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;
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For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;
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For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;
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Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;
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Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the;
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