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Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all;
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Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;
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research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;
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The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;
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Emphasizing the importance of integrated marketing communications concepts in all aspects of an IMC program, this textbook discusses the;
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Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to;
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The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully;
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For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;
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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;
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Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;
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For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;
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For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;
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marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the;
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marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the;
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communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;
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event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales;
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in one country/region can be extended to other countries/regions Global Marketing and Advertising is intended for use in courses in International;
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the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other;
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Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts;
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U.S.A. Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion;
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Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion;
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Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Communications, 2e takes into account all;
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international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;
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international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or;
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of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks;
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of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks;
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, sales promotion and advertising - both separately and in conjunction so that the reader can see how to structure integrated marketing programmes;
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