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Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;
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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;
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A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;
Vergelijkbare producten zoals Principles of Advertising
A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;
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For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;
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research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;
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research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;
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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psyc;...
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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;
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Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;
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and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;
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and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;
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and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;
Vergelijkbare producten zoals Global Marketing Management
and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;
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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psyc;...
Vergelijkbare producten zoals Global and Multinational Advertising
For courses in advertising. A study of integrated marketing communications taught through rea;...
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, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising;
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Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition 8e editie;
Vergelijkbare producten zoals Integrated Advertising, Promotion, and Marketing Communication plus Pearson MyLab Marketing with Pearson eText, Global Edition
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at;
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, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;
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, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;
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, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;
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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;
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An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;
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environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;
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environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;
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