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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Global Marketing Management

The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and;

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third;

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Praxishandbuch Internationales Marketing

Management, International Brand Portfolio Management, Global Customer Interaction oder Interkulturelles Marketing.;

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Marketing Management

The need for effective marketing is as strong as ever in today's highly competitive and global business environment. The challenge for;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

Vergelijkbare producten zoals Global Marketing Management

Global Marketing Management

and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political;

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Marketing Management Pnie

global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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Global Marketing

, local marketing, and global management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these;

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Global Marketing Management 8th Edition

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how;

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Global Marketing

discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. It develops the skills a marketing manager needs;

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Strategic Marketing Management

conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Business to Business Marketing Management

This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from;

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Marketing Management with MyMarketingLab, Global Edition

Marketing Management with MyMarketingLab, Global Edition 15e editie is een boek van Philip Kotler uitgegeven bij Pearson Education Limited;

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Global Marketing Management

of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing;

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Marketing Management

real-world, global perspectives.;

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Globalization of Consumer Markets

growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the;

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