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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Strategic Marketing Management - The Framework, 10th Edition

This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value;

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Marketing Management

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The;

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Strategic Marketing

Sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. This title;

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Marketing Strategy and Management

, providing a framework for the direction and management of the marketing function that will help students make effective marketing decisions.;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Marketing

CONTENTS: Aligning Marketing for Changing Times; A Three Part plan for Upgrading your Marketing Department for New Challenges; Smarter;

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Business Market Management

For Business-to-business marketing courses. Anderson builds the book around a framework of understanding, creating, and delivering value.;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Marketing Management

intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Studyguide for Framework for Marketing Management by Kotler, Philip, ISBN 9780132539302

Studyguide belonging to ISBN 9780132539302;...

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field;

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field;

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Marketing Channels

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field;

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Marketing Research

practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative;

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Value-Based Marketing

translating marketing ideas into the financial framework used by modern boards of directors.For top management and CFOs, the book explains;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Marketing Communication

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to;

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Marketing Management For Nonprofit Organizations

The second edition of Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind;

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