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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;

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Services Marketing Global Ed 7th

. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;

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Financial Services Marketing

Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;

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Managing Services Marketing

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;

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Services Marketing

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;

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Strategic Marketing in Tourism Services

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;

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Services Marketing

This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory;

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Essentials Of Services Marketing

Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;

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Services Marketing

This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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The Professional's Guide to Financial Services Marketing

The Professional's Guide to Financial Services Marketing is directed to any financial services professional--from individual;

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Marketing Services

The authors develop a framework for understanding the interrelationship between quality and marketing in services.;

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Professional Services Marketing

. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game;

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Professional Services Marketing

. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game;

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Services Marketing

Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields;

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Power Marketing of Architectural Services

Power Marketing of Architectural Services is intended to assist the new graduate in marketing his or her professional skills.;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Financial Services Marketing

Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;

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Services Marketing

Provides an analysis of services marketing issues, practice, and strategy. Utilizing GAPS Model of Service Quality as an organizing;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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