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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Service Management And Marketing

Paradigm in Management and Marketing; The Nature of Services and Service Consumption, And Its Marketing Consequences; Service And Relationship;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Services marketing management, an introduction

9789001802660 Essentials of Services Marketing Management takes a structured and practical approach to the field. The book covers all key;

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Services Management

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;

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Services Management

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;

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Essentials Of Services Marketng Glob Ed

use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.;

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Strategic Marketing Management - Theory and Practice

offerings and the management of existing products, services, and brands.;

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Services Marketing Management

edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services;

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Strategic Marketing Management - The Framework, 10th Edition

offerings and the management of existing products, services, and brands.;

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Handbook of Services Marketing and Management

from our late friend and colleague, Eric Langeard-on topics important to services marketing and management. -James Heskett, Harvard Business;

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Managing Services Marketing

behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Services Marketing

students and for practitioners who work, or wish to specialise in the area of services management and marketing.;

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each of the following areas: managing;

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Health Service Marketing Management in Africa

services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and;

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Professional Services Marketing

services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing;

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Professional Services Marketing

services. He provides solutions to those challenges starting with a marketing plan, moving through client management, and the marketing;

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Current Issues in Services Management

The authors attempt to bring current issues in services management and different approaches in the field of social sciences together. This;

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Managing and Marketing Health Services

The organisation and management of health care services is a central theme within public policy across the post-industrial world;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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