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Services marketing management, an introduction

Services marketing management, an introduction 1e editie is een boek van Wouter de Vries jr. uitgegeven bij Noordhoff Uitgevers B.V.. ISBN;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Principles of Services Marketing

Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Marketing Real Estate Internationally

Written by a specialist in domestic and international real estate, this book provides an introduction to the marketing of real estate, real;

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Handbook of Services Marketing and Management

School The Handbook of Services Marketing and Management provides an excellent introduction to the topics and issues that define service;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Service Management And Marketing

management. The most important change in this new edition is a greater emphasis on the relationship approach to services marketing. The contents;

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Essentials Of Services Marketng Glob Ed

heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing;

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Professional Services Marketing

readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to;

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Professional Services Marketing

readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to;

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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Services Marketing Management

Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services;

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Services Marketing Management

edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services;

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Principles of Services Marketing

The third edition of this well-established text provides students with an introduction to marketing to the services sector. Due to the;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Management and Marketing of Services

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;

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Managing Services Marketing

behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services;

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Managing Services Marketing

behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with;

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Marketing Organization Development Consulting

business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It;

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Marketing Organization Development Consulting

business (i.e., marketer, salesperson, brand manager, account management) .Describes the criteria for self-evaluation as an OD consultant. It;

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Marketing Planning for Financial Services

The growth and diversification of the financial services market has led to an explosion in competition for customers and of new products;

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Strategic Service Management

sectors are used throughout the book as well as what to do summaries. This text provides an excellent introduction to service management;

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Services Management

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;

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Services Management

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management;

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