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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Marketing for Sport Business Success

introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport. Featuring the most current;

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Sport Brands

introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity;

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Sport Brands

introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity;

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Sport Consumer Behaviour

complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to;

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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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MediaSport

MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around;

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Mediasport

MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around;

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Marketing the Sports Organisation

. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading;

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Marketing the Sports Organisation

. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Digital Sport Marketing

is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and;

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Advanced Theory and Practice in Sport Marketing

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now;

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Contemporary Sport Management

An introduction written for those interested in pursuing a career in sport management. The 26 contributors cover a range of topics;

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Contemporary Sport Management

An introduction written for those interested in pursuing a career in sport management. The 26 contributors cover a range of topics;

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Emotional Influences on Sport Event Marketing

forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a;

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Strategic Sport Communication

introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Sport Marketing

Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;

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Sport Marketing

Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Cases in Sport Marketing

remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the;

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Consumer Behaviour in Sport and Events

environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a;

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