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Strategic Sport Communication

Strategic Sport Communication introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful;

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Sport Communication

team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An;

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Sport Communication

communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport;

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Sport Teams, Fans, and Twitter

beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from;

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Sport Teams, Fans, and Twitter

beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from;

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Sports Public Relations

strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University A cleverly integrated and dynamic text, Sports;

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Strategic Management in Sport

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that;

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Strategic Management in Sport

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing - it's that;

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Digital Sport Marketing

key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts;

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Defining Sport Communication

Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational;

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Defining Sport Communication

Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational;

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Strategic Communication Theory and Practice

A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and;

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Strategic Communication Theory and Practice

A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and;

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Emotional Influences on Sport Event Marketing

sport event marketing cannot yet be considered as realised and put into practice. The point of accomplishing and developing a strategic and;

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Strategic Communication

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional;

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Strategic Sport Marketing

necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Setting Up a Strategic Communication Plan

Discusses way to implement and setup a strategic communication plan.;

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Strategic Communication

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination;

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Strategic Communication

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination;

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Strategic Communication

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and;

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Strategic Communication

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and;

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The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and;

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The Routledge Handbook of Strategic Communication

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and;

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Leadership in Sport

Effective leadership is essential in any sports organisation, both in the boardroom and on the training pitch. Leadership in Sport is the;

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Strategic corporate communication a select. of art. of bel. & dutch

Strategic Business Communication is an umbrella term that is used in this book to describe the application of communication as a management;

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Sport and the Media

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working;

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