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Emotional Influences on Sport Event Marketing

forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a;

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Sport, Media and Mega-Events

influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been;

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Sport, Media and Mega-Events

influences our understanding of the world's most important sport events, dubbed sports mega-events. It sheds new light on how these events have been;

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Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Ambush Marketing in Sports

without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events;

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Ambush Marketing in Sports

without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Sport Entrepreneurship and Innovation

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;

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Sport Management

new functional areas of management in sport. Key chapters on marketing, finance, entrepreneurship, and event management are included, and the;

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Introduction to Sport Marketing

marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers;

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Managing Sport Facilities and Major Events

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the;

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Managing Sport Facilities and Major Events

Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the;

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Global Sport Marketing

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most;

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing;

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing;

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Event Marketing

information on all the latest event marketing techniques. The book begins with sections on what event marketing really means, and how the field has;

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Routledge Handbook of Sport and the Environment

, law, events, and ethics, this is a ground-breaking book in the study of sport. Drawing on cutting-edge research, it includes over thirty;

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Sport Facility And Event Management

dashboard that reports actionable data. Written with both the graduate and undergraduate student in mind, Sport Facility and Event Management;

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Event Management in Sport, Recreation and Tourism

two completely new chapters on contemporary management issues and ethics in event management. Event Management in Sport, Recreation and;

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Contemporary Sport Marketing

case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Sport, Recreation and Tourism Event Management

Sport, Recreation and Tourism Event Management encourages students to apply theoretical foundations as they think through the requirements;

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Volkswirtschaftliche Aspekte einer Fussball-WM. Erfahrungen der Weltmeisterschaften in Deutschland 2006 und Sudafrika 2010

2006 - Ambush Marketing bei der WM 2010 - Das Sport-Mega-Event als Garant fur Wirtschaftswachstum - Geldmaschine Fussba;

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Event Studies

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management;

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Event Studies

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management;

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