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Sport Consumer Behaviour

complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to;

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Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and;

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Sport Tourism Development

This book critically explores sport-related tourism drawing on the fields of sport management, the sociology of sport, consumer behaviour;

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Sport Tourism Development

This book critically explores sport-related tourism drawing on the fields of sport management, the sociology of sport, consumer behaviour;

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Contemporary Sport Marketing

social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and;

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Consumer Behaviour in Tourism

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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The Global Sport Economy

corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Research Themes for Events

the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology;

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New Developments and Approaches in Consumer Behaviour Research

in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments;

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Cases in Consumer Behaviour

behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision;

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Sport In Consumer Culture

findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to;

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Sport In Consumer Culture

findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to;

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Consumer Behaviour A European Perspectiv

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;

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Emotional Influences on Sport Event Marketing

sport event. The aim of this scientific work is to analyse the importance and awareness of the emotional impact on spectators' behaviour towards;

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Consumer Behaviour (RLE Consumer Behaviour)

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer;

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Consumer Behaviour

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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Applied Social Psychology

. This expanded edition also features new chapters on the dynamic fields of consumer behaviour, traffic behaviour, criminal behaviour, sport and;

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Schiffman & Hansen Consumer Behaviour

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Understanding The Hospitality Consumer

factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples;

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