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Sport Consumer Behaviour

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a;

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Consumer Behaviour in Sport and Events

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Sport Tourism Development

This book critically explores sport-related tourism drawing on the fields of sport management, the sociology of sport, consumer behaviour;

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Sport Tourism Development

This book critically explores sport-related tourism drawing on the fields of sport management, the sociology of sport, consumer behaviour;

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The Global Sport Economy

corporate social responsibility, the impact of culture on international sport business, innovation and entrepreneurship, and consumer behaviour;

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Consumer loyalty to electricity suppliers. Factors affecting consumer behaviour

Consumer Loyalty to Electricity Suppliers. Factors Affecting Consumer Behaviour is een boek van Robert Mcguffin;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Consumer Behaviour (RLE Consumer Behaviour)

behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;

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New Developments and Approaches in Consumer Behaviour Research

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline;

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Male Consumer Behaviour

Male Consumer Behaviour is een boek van Maria Heindler;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer;

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Cases in Consumer Behaviour

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the;

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Consumer Behaviour A European Perspectiv

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to;

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Consumer Behavior

Consumer Behaviour , 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Contemporary Sport Marketing

social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and;

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Essence Consumer Behaviour

A user-friendly, readable and concise introduction to the subject of consumer behaviour.;

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Consumer Behaviour

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg;

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Sport In Consumer Culture

This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments;

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Sport In Consumer Culture

This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments;

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Consumer Behaviour

Consumer behaviour as an academic discipline combines a number of subjects - economics, marketing, anthropology, sociology and psychology;

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Applied Social Psychology

. This expanded edition also features new chapters on the dynamic fields of consumer behaviour, traffic behaviour, criminal behaviour, sport and;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour

Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been;

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Consumer Behaviour in Asia

want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that;

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