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Contemporary Sport Marketing

customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all;

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Global Sport Marketing

have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Advanced Theory and Practice in Sport Marketing

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now;

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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Contemporary Sport Management

An introduction written for those interested in pursuing a career in sport management. The 26 contributors cover a range of topics;

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Contemporary Sport Management

An introduction written for those interested in pursuing a career in sport management. The 26 contributors cover a range of topics;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Sport, Promotional Culture and the Crisis of Masculinity

This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on;

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Sport Tourism Destinations

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to;

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Marketing for Sport Business Success

The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number;

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Marketing von staatlichen Einrichtungen im Sport

Marketing von staatlichen Einrichtungen im Sport is een boek van Hendrik Hilmer;

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The Marketing of Sport

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;

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Emotional Influences on Sport Event Marketing

Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not;

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Sport Marketing

A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships;

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Sport Marketing

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing;

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Sport, Media and Mega-Events

influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology;

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Sport, Media and Mega-Events

influences of sport mega-events in contemporary society. Sport, Media and Mega-Events is an essential text for any course on the sociology;

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