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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;
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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;
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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;
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students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting;
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The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number;
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Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;
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fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;
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The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;
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The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;
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is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and;
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forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a;
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in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory;
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book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;
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book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a;
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the most comprehensive and well-informed reference for students and sport marketing professionals.;
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A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;
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This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing;
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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;
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Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;
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Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;
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Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular;
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A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships;
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Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and;
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As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most;
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This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;
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This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics;
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All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a;
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