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Cases in Sport Marketing

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular;

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Advanced Theory and Practice in Sport Marketing

extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Sport Brands

technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible;

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Sport Brands

technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible;

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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Ambush Marketing in Sports

without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events;

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Ambush Marketing in Sports

without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events;

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Marketing for Sport Business Success

The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number;

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Emotional Influences on Sport Event Marketing

Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not;

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Sport Marketing

A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Sport Marketing

Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;

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Sport Marketing

Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Sport and Leisure Operations Management

Sports and Leisure Operations Management focuses on the operations management of games, events, experiences and activities within the world;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Marketing von staatlichen Einrichtungen im Sport

Marketing von staatlichen Einrichtungen im Sport is een boek van Hendrik Hilmer;

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Global Sport Marketing

As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most;

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