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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Leveraging Brands in Sport Business

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Brand Portfolio Strategy

With the explosion of brands in today's marketplace, a mastery of brand management has become essent;...

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Rivalry and Group Behavior Among Consumers and Brands

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but i;...

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...

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Kellogg On Branding

This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a compr;...

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of busi;...

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to;

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the stronges;...

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the stronges;...

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The Sport Business Future

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene;

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The Sport Business Future

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene;

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Six Pixels Of Separation

Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marke;...

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World Class

world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours. Having spoken to inspirational;

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World Class

world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours. Having spoken to inspirational;

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The New Global Brands

Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for;...

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Belonging Experiences

How does a business create strong brand loyalty when there is so much competition for customers' att;...

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