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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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Why do drinks companies sponsor sports events?

The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its;

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Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event;

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Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event;

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Sport Sponsorship in B2B Organisations

Revision with unchanged content. This study examines the impact of sport sponsorship on consumer perception and the way in which it impacts;

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Sport Sponsorship

During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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Event Sponsorship and Fundraising

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery;

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Sponsorship

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders;

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Ambush Marketing Toolkit

ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World;

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Sports Sponsorship And Brand Development

of sports sponsorship and brand development.;

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Sports Marketing

markets. Provides a step-by-step method of developing sponsorship programs, emphasizing a hands-on approach to understanding both marketing;

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Event Sponsorship

deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event;

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Strategic Sport Marketing

points; and draft marketing plans and sponsorship proposals.;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Global Marketing Management

promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort;

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Leveraged Marketing Communications

studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that;

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