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Sport Sponsorship

During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing;

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Developing Successful Sport Sponsorship Plans

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent;

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Sport Sponsorship in B2B Organisations

Revision with unchanged content. This study examines the impact of sport sponsorship on consumer perception and the way in which it impacts;

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Corporate Sponsorship of Small-Scale Sport Tourism Events

the management processes underpinning sponsorship agreements between SMEs and small-scale sport tourism events. This book provides a detailed;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Stadia Naming Rights in Sport

This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Sponsorship

, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights;

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Sport and Alcohol

of sponsorship, fans consume alcohol when watching, and players celebrate, bond and relax with alcohol. Sport and Alcohol: an ethical perspective aims to;

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The Art of Sponsorship - a Course

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Sports Entrepreneurship

them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship;

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Routledge Handbook of International Sport Business

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to;

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Contemporary Sport Marketing

social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and;

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Understanding Sport Management

: managing organisational performance communication and social media sponsorship and marketing the impact of sport on;

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Understanding Sport Management

: managing organisational performance communication and social media sponsorship and marketing the impact of sport on;

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Business Of Sport Management

risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book;

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The Business of Sport Management

The scale and importance of the lucrative sport industry demands quality business professionals. This ground-breaking new book equips the;

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The Sport Star

of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the;

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Sport Star

of commercial corporations providing sponsorship and endorsement contracts. This book situates the sport star as the embodiment of the;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Sport Management

management Leadership and governance Marketing and sponsorship Performance management Sport and the media. The fifth edition includes expanded;

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Sponsorship Handbook

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those;

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