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Sponsorship Handbook

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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The Game Plan of Successful Career Sponsorship

The career sponsorship relationship is a reciprocal and mutually beneficial relationship from which both the sponsor and sponsee can;

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Why do drinks companies sponsor sports events?

The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its;

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Sponsorship

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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A Handbook of Cultural Economics

sponsorship, globalization, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts;

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Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event;

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Event Sponsorship

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event;

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Developing Successful Sport Sponsorship Plans

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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The Sponsorship Seeker's Toolkit, Fourth Edition

THE BIBLE OF SPONSORSHIP --UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIESThe Sponsorship Seeker's Toolkit, fourth edition;

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Sponsorship Evaluation

The application of and investment in sponsorship globally has been increasing rapidly for over 20 years while the theoretical development;

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Milk Shows Recordings From the Mid 60's With the Sponsorship RECORDINGS FROM THE MID 60'S WITH THE SPONSORSHIP. BOBBY DARIN, CD

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Event Sponsorship

deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event;

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Situational Sponsorship of Projects and Programs

Situational Sponsorship of Projects and Programs: An Empirical Review is a collection of academic studies related to the formal and;

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Corporate Sponsorship of Small-Scale Sport Tourism Events

, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by;

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Change a Life, Change your Own

Change a Life, Change Your Own is a long-overdue adult discussion about how child sponsorship, a spectacularly successful fundraising tool;

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Sport Sponsorship in B2B Organisations

Revision with unchanged content. This study examines the impact of sport sponsorship on consumer perception and the way in which it impacts;

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Improving Executive Sponsorship of Projects

explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the;

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Event Sponsorship and Fundraising

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery;

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Sport Sponsorship

During the last two decades the importance of sponsorships in general and of sport sponsorships in particular as means of marketing;

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Sponsorship Strategy

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