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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Sponsorship

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the;

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Routledge Handbook of Sports Marketing

-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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Routledge Handbook of Sports Therapy, Injury Assessment and Rehabilitation

The work of a sports therapist is highly technical and requires a confident, responsible and profess;...

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Routledge Handbook of Sports Event Management

From the Olympic Games to community-level competitions, sports events can be complex and pose a part;...

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Routledge Handbook of Sports Event Management

From the Olympic Games to community-level competitions, sports events can be complex and pose a part;...

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Sponsorship Handbook

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those;

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Developing Successful Sport Sponsorship Plans

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent;

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Routledge Handbook of Biomechanics and Human Movement Science

The Routledge Handbook of Biomechanics and Human Movement Science is a landmark work of reference. N;...

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Routledge Handbook of Biomechanics and Human Movement Science

The Routledge Handbook of Biomechanics and Human Movement Science is a landmark work of reference. N;...

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Why do drinks companies sponsor sports events?

The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its;

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Sports Sponsorship And Brand Development

of sports sponsorship and brand development.;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Sports Marketing and the Psychology of Marketing Communication

date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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Improving the Performance of Sponsorship

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;

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Routledge Handbook of Sport, Race and Ethnicity

Few issues have engaged sports scholars more than those of race and ethnicity. Today, globalization ;...

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Routledge Handbook of Global Sport

The story of global sport is the story of expansion from local development to globalized industry, f;...

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Sports Marketing

markets. Provides a step-by-step method of developing sponsorship programs, emphasizing a hands-on approach to understanding both marketing;

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Sports Marketing

revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship;

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Sports Marketing

revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship;

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Corporate Sponsorship of Small-Scale Sport Tourism Events

, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by;

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Routledge Handbook of Ergonomics in Sport and Exercise

Ergonomics is concerned with the 'fit' between people and their work. With an increasing number of p;...

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Routledge Handbook of Ergonomics in Sport and Exercise

Ergonomics is concerned with the 'fit' between people and their work. With an increasing number of p;...

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;

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