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of sports sponsorship and brand development.;
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development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an;
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development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an;
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Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;
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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;
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Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition;
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- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand;
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- and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand;
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' sport sponsorships regarding their impact on brand awareness and on sales development.;
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sponsorship packages, sport activities and corporations can create symbiotic relationships that are greater than the sum of the separate entities;
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The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and development;
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The purpose of this study is to examine the area of sponsorship, the background to sponsorship, its growth and expansion and its;
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-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as;
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course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex;
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date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;
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date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that;
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The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those;
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Instructs the reader on how to identify and research sports markets, analyze and interpret data, and design a plan for exploiting relevant;
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communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports;
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition;
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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;
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A seasoned sports and business reporter for the "Wall Street Journal" demystifies the economics and politics behind NASCAR sponsorship and;
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Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery;
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Campus, Brand, and Circus: A Social History of College Sports provides students with a historical perspective on relevant issues regarding;
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deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event;
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Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image;
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