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, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store;
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levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing;
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Crest the data wave with a deep cultural shift Winning with Data explores the cultural changes big data brings to business, and shows you;
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Professor Frank Cuzzi, the Complete Sports Educator, provides insights on how to have a career in sports management. This book concisely;
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Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the;
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WINNING IS THE GOAL, THE CORPORATE SEASON IS ENDLESS, AND THE PRESSURE TO PERFORM IS 24/7.Winning isn't easy. The world;
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The Winning Team is a comprehensive victory guide designed to help teams and team-based organizations succeed in winning. In this book, the;
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This is a dynamic collection of Pulitzer Prize-winning articles, cartoons, and photographs that relate to sports journalism. Fischer;
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a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and;
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a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and;
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The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain;
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provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. With useful features;
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in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and;
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, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal;
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The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory;
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sports legacy would still be secure. With a winning combination of victories and heartbreaks, men's and women's sports, and all regions of the;
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, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;
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, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;
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In this sixth edition of Television Sports Production, regional Emmy Award-winning producer Jim Owens walks readers through the planning;
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from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With;
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The Business of Sports is the first comprehensive collection of readings to focus on the multibillion-dollar sports industry and the;
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their understanding and enjoyment of their favorite sports-and maybe even gain the outside edge to winning bets. This second edition features;
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any stage of a business's development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business;
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from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With;
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