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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing

This book provides the basic knowledge ( basics ) for professional sports marketing and gives suggestions for management practice. In the;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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Team Sports Marketing

this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core;

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Routledge Handbook of Sports Marketing

fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use;

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Marketing the Sports Organisation

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and;

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Integrated Communication

of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Integrated Communication

of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers;

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Sponsorship in Marketing

sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and;

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Sports Marketing Agreements

combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A;

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Sports Marketing

For courses in Sports Marketing, offered in the College of Business, or in sports administration programs. This sports marketing text;

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Sports Marketing

solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice;

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Sports Marketing

solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice;

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Handbook of Sports and Media

psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.;

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Handbook of Sports and Media

psychology, mass media/mass communication, sports marketing and management, popular communication, popular culture, and cultural studies.;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Ambush Marketing in Sports

, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Sports Marketing

. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports;

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Berkshire Encyclopedia of World Sport, 4 Volumes

, racism, sexism, and youth participation, to performance enhancement and sports psychology. Coverage begins with the origins of sport among;

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