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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Integrated Marketing Communication

and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Sports Marketing and the Psychology of Marketing Communication

. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology;

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Integrated Communication

of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers;

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Integrated Communication

of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations;

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Health Communication Message Design

Clearly explains core health communication principles and processes for designing effective messages for health communication interventions;

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A Framework for Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Framework For Marketing Management

, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

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Media Psychology

individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and;

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Media Psychology

individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and;

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Perception of Pixelated Images

Perception of Pixelated Images covers the increasing use of these images in everyday life as communication, socialization, and;

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Fundamentals and Applications of Hardcopy Communication

This book presents covert, semi-covert and overt techniques for communication over printed media by modifying images, texts or barcodes;

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Social Media Marketing

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A;

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Ongoing Crisis Communication

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Leveraging Computer-Mediated Marketing Environments

previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining;

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Case Studies on Food Experiences in Marketing, Retail, and Events

is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication;

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Creating Sensory Spaces

Creating Sensory Spaces celebrates spaces enlivened with sensual richness and provides you with the knowledge and tools necessary to create;

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