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Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers;

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Fashion Marketing and Communication

fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;

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Fashion Marketing and Communication

fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that;

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Destination Marketing of Antwerp

of accommodation and dining facilities, therefore the city's economy is developing. Fashion can also be used as a part of the brand identity of the;

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Fashion Promotion in Practice

future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores;

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The Fashion Business

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the;

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The Fashion Business

* Offers a completely unique and fresh approach to the fashion industry; dividing into thirteen core sectors to analyse and compare the;

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Social Media for Fashion Marketing

generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a;

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Tokyo Fashion Graphics

Fashion trends can change overnight, presenting a unique challenge for designers and advertisers. The promotion of a brand’s image has to;

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Marketing Fashion - Portfolio

from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Luxury and Fashion Marketing

, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets;

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Luxury and Fashion Marketing

, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets;

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Integrated Marketing Communication

students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.;

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Integrated Marketing Communication

students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.;

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Fashion Management

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first;

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Fashion Brand Internationalization

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on;

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Basics Fashion Design 04: Developing A Collection

Fashion collections vary depending on market level, product type, season, customer and retail outlets. Basics Fashion Design: Developing a;

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Business Models and ICT Technologies for the Fashion Supply Chain

communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for;

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.;

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Creative Fashion Presentations

is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Digitalization in the Luxury Fashion Industry

of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by;

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Fashion Marketing

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion;

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Advanced Fashion Technology and Operations Management

methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal;

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