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Luxury and Fashion Marketing
that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;
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Luxury and Fashion Marketing
that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;
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Storytelling in Luxury Fashion
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;
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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;
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Digitalization in the Luxury Fashion Industry
The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;
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Luxury Fashion Branding: Trends, Tactics, Techniques
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques;
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The Art of Digital Marketing for Fashion and Luxury Brands
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing;
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Fashion Marketing
key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business;
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Destination Marketing of Antwerp
Fashion and tourism have a long connection and they contribute to each other's development. Fashion events, organized in the major fashion;
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Sustainable Luxury
internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury;
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Vintage Luxury Fashion
Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium;
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Luxury Fashion Retail Management
luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an;
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Let Them Eat Cake
of home luxury products (e.g., furniture, art, antiques), four personal luxuries (e.g., automobiles, fashion), and six experiential luxuries (e.g;
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Internationalization of Luxury Fashion Firms
. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion;
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Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;
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Sustainability in Luxury Fashion Business
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;
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Fashion Marketing
Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences;
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Luxury Strategy In Action
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;
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Global Fashion Brands
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;
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Models for Sustainable Framework in Luxury Fashion
attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future;
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Understanding Luxury Fashion
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;
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India by Design
A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;
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Luxury Marketing: A Challenge for Theory and Practice
luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury;
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The Luxury Market in Brazil
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;
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Signature Experience
The book vision is that fashion and luxury brands should craft the Customer Experience and the journey as they do with products, injecting;
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Luxury Lies & Marketing
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;
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