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Internationalization of Luxury Fashion Firms

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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Digitalization in the Luxury Fashion Industry

The luxury fashion industry is one of the best performing and fastest growing industries in today's business landscape, and is set to;

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International Fragmentation

internationalization of luxury fashion brands, music advertising, the growth of Amazon, and the business landscapes in India, China, Africa, and North Korea;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury and Fashion Marketing

that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing;

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Luxury Fashion Retail Management

luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an;

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Luxury Strategy In Action

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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Sustainability in Luxury Fashion Business

This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It;

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually;

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually;

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Internationalization of High-Technology Firms

unique internationalization patterns. Along with cases of biotechnological and multimedia firms, the author presents key technological and;

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Fashion Brand Internationalization

the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can;

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The Palgrave Handbook of Family Firm Internationalization

which make family firm internationalization unique. Chapters provide FF specific theories and cover the process of FF internationalization. It;

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Storytelling in Luxury Fashion

This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.;

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Models for Sustainable Framework in Luxury Fashion

attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future;

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Understanding Luxury Fashion

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective;

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Luxury Fashion Branding: Trends, Tactics, Techniques

of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning;

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India by Design

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and;

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Facilitating Transition by Internationalization

rationale as well as theoretical and empirical explanations of the outward internationalization of firms from the Czech Republic, Estonia, Hungary;

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Facilitating Transition by Internationalization

rationale as well as theoretical and empirical explanations of the outward internationalization of firms from the Czech Republic, Estonia, Hungary;

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Turkish Multinationals

This book explores the internationalization of Turkish multinationals by examining a set of firms from various industries and providing;

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Internationalization Of Technological Innovation For Chinese Enterprises, The

Based on a new perspective, this book explores the theory of internationalization of technological innovation in four aspects, namely;

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Luxury, Fashion and the Early Modern Idea of Credit

Luxury, Fashion and the Early Modern Idea of Credit addresses how social and cultural ideas about credit and trust, in the context;

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