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Luxury Strategy In Action

challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how;

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The Luxury Strategy

itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and;

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Never Kick a Kangaroo

in order to win. Never Kick A Kangaroo provides guidance and direction to analyze a course of action and to position you with a winning strategy.;

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New Perspectives in Luxury Branding

building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy;

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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

strategy, characterized by the move towards luxury.;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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The Importance of Luxury Hotels

social and economical aspects. In order to complete this thesis, a successful marketing strategy of a luxury hotel chain is exemplified and the;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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International Luxury Brand Strategy

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how;

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Luxury Online

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet;

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Resilience of Luxury Companies in Times of Change

the foundation of a luxury company's business strategy and, as a result, its brand architecture. The authors also explore the patterns that;

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The Ghost of Luxury

'Luxury Strategy by Storytelling' is a collection of fast-paced, gripping short stories focused on facilitating a deeper understanding;

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The Management of Luxury

draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through;

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Luxury Wine Marketing: The art and science of luxury wine branding

, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy;

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Innovation in Luxury Fashion Family Business

, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Rethinking Luxury Fashion

brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Applying Social Tools to learning

Social learning is no longer a luxury or an experiment for today's organisations - it is a crucial element of an effective training;

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Customer Relationship Management for Luxury Skin Care Brands in the Selective Cosmetics Sector

discusses the validity of Customer Relationship Management for luxury skin care brands in the selective cosmetics sector. Luxury skin care brands;

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Corrupting Luxury in Ancient Greek Literature

A widely accepted truism says that luxury corrupts, and in both popular and scholarly treatments, the ancient city of Sybaris remains the;

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Service Strategy in Action

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Omni-personal Luxury

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the;

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