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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Signature Experience

The book vision is that fashion and luxury brands should craft the Customer Experience and the journey as they do with products, injecting;

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Developing Successful Global Strategies for Marketing Luxury Brands

marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge;

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B2B Customer Experience

competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides;

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Authentic Customer Centricity

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Authentic Customer Centricity (Hc)

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Customer Experience Book

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be;

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Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;

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Adding Prestige to Your Portfolio

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers;

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Luxury Retail Management

, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon the global luxury;

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Transform Customer Experience

Your customers are your future. Smartphones, social media and the internet have given customers access to more;

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Resilience of Luxury Companies in Times of Change

their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and;

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People Love You

Levers for Creating a Legendary Customer Experience * The Secret to Bridging the Experience Gap * How to Leverage the Pull Strategy to become a;

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Subject to Change - Creating Great Products and Services for an Uncertain World

outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Real Luxury: How Luxury Brands Can Create Value for the Long Term

industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on;

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Delivering Fantastic Customer Experience

If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days;

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Delivering Fantastic Customer Experience

If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which;

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Managing The Customer Experience

of creating Loyalty by Design. It shows you how to re-think your business from the customer's point of view and then design and deliver a customer;

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Customer Experiences Affect Customer Loyalty

The study at hand investigates customer experiences at the American coffee company Starbucks and develops a new scale to measure customer;

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Revolutionize Your Customer Experience

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer;

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Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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The Experience Maker

customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best;

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The Experience Maker

customers. In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best;

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Experiential Marketing

readers to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es;

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Experiential Marketing

to the new customer experience framework and the era of the Experiential Marketing Mix. She introduces the concept of the 7Es (Experience;

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