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B2B Customer Experience

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to;

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Delivering Fantastic Customer Experience

just B2C or B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information;

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Delivering Fantastic Customer Experience

B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information than ever;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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Innovative B2B Marketing

Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models;

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Social Marketing To The Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made;

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B2B eCommerce

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as;

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Leading the Customer Experience

experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C;

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Leading the Customer Experience

experience both as a founding partner of one of the world's most influential customer management organizations, and his work with B2B and B2C;

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Innovative B2B Marketing

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to;

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B2B Customer Insight

For the first time in book form, B2B Customer Insight: The Proven Path to Growth, will reveal how customer insight surveys tailored to;

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B2B Customer Insight

For the first time in book form, B2B Customer Insight: The Proven Path to Growth, will reveal how customer insight surveys tailored to;

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Customer Experience Management im B2B-Dienstleistungsbereich

Seiten der Wirtschaft und insbesondere durch Beratungen immer starker gefordert, sich mit den Erlebnissen bzw. Erfahrungen der Kunden ( Customer;

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What's there in it for me?

In the early 1980s I heard that a customer always buys the benefit of a product. That made me interested, and I wanted to learn what a;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer-Supplier Relationships in B2B

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields;

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Customer Supplier Relationships in B2B

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields;

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Customer Success

many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for;

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The Death of Propaganda

B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most;

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B2B Marketing Strategy

channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Deep Knowledge of B2B Relationships Within and Across Borders

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The;

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B2B Marketing in Mineral Industry

The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions;

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Managing Customer Experience and Relationships

resource for marketing, sales, or customer service professionals in both the B2C and B2B world.;

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Handboek Strategische B2B-marketing

, customer experience die zich beperkt tot klantreizen, focus op klantwerving en de kracht van de Net Promoter Score. Veel B2B-ondernemingen;

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