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B2B Customer Insight

For the first time in book form, B2B Customer Insight: The Proven Path to Growth, will reveal how customer insight surveys tailored to;

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B2B Customer Insight

For the first time in book form, B2B Customer Insight: The Proven Path to Growth, will reveal how customer insight surveys tailored to;

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B2B Customer Experience

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to;

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B2B Marketing Strategy

channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers;

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B2B Marketing in Mineral Industry

ultimately wants customers to be happy with products and services it provides. Therefore customer insight is vital to any business. Organizations;

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Innovative B2B Marketing

sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and;

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B2B eCommerce

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as;

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Innovative B2B Marketing

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer Loyalty and Supply Chain Management

Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn't;

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Customer-Supplier Relationships in B2B

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields;

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Customer Supplier Relationships in B2B

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields;

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The Death of Propaganda

B2B buyer behavior has changed - now it's your turn. B2B buyers have changed the way they evaluate and purchase goods and services-yet most;

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Sport Sponsorship in B2B Organisations

on the relationship with the customer in a business-to-business (b2b) situation. The potential to enhance or change brand image and increase;

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Deep Knowledge of B2B Relationships Within and Across Borders

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The;

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Social Marketing To The Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made;

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Delivering Fantastic Customer Experience

just B2C or B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information;

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Delivering Fantastic Customer Experience

B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information than ever;

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Creative B2b Branding (No, Really)

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation;

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Business-To-Business Brand Management

reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: Building a Strong;

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What's there in it for me?

In the early 1980s I heard that a customer always buys the benefit of a product. That made me interested, and I wanted to learn what a;

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Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer

insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm;

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Business-to-Business Relationship Quality

Why is service quality not enough to retain clients, and customer satisfaction not a guarantee of repeat business? This is one of the most;

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Customer Success

many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for;

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Lean B2B

insights from over a hundred entrepreneurs, Lean B2B consolidates the best thinking around Business- to-Business (B2B) customer development to help;

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