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Social Media as a Strategic Tool to raise Customer Brand Awareness

customer brand awareness, with special regard to emerging markets, using the example of India. The general role of social networks in a marketing;

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Social Media Marketing

long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the;

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Customer-Centric Marketing

to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Social Marketing To The Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made;

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Debates in Marketing Orientation

customer needs? What are the deepest roots of issues for organizations that aim to remain or become customer-oriented? Some of the interesting;

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Marketing

Marketing for Tougher Times; Creating Value by Improving Marketing Return on Investment; Consumer Segmentation; A Call to Action; The Influence of a;

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Principles of Marketing

customer relationships. In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop;

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Optimize

content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online;

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Organizations and Social Networking

Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social;

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Essentials of Service Marketing

to personalize the offerings, enhance customer loyalty and increase customer life time value to the business. This book gives an explicit;

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ISE Marketing

+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media;

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The Small Business Online Marketing Handbook

Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing;

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Customer Engagement Marketing

before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers;

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Social Media For Small Business - Marketing Strategies for business owners

wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves;

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Marketing Strategy

systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.;

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How to Realize the Potential of Business Customer Communities

In the past the core of business-to-business marketing was to create and transfer information about products and services to customers;

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Customer Relationship Management in Electronic Markets

in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet;

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Customer Relationship Management in Electronic Markets

in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet;

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Powerful Marketing Memos

Principles of a Customer-Focused Marketing Strategy and incorporate the four cornerstones of Customer Retention. Getting your entire organization to;

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International Marketing Management

social responsibility is required. The following chapters concentrate on various aspects of culturally biased customer behavior and how the firm;

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Customer Relationship Management

features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social;

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Customer Relationship Management

overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader;

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Marketing in the 21st Century [4 volumes]

Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment;

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Marketing, Sales and Customer Management (MSC)

) approach aims to lay out and explain in detail the concepts, tools and implementations of a holistic and sustainable customer-focused approach;

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Subscription Marketing

and programs to increase customer retention, reduce churn, and support customer advocacy. The book describes marketing practices that;

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Customer Persuasion

From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for;

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