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Customer Engagement Marketing

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It;

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Customer Engagement in Theory and Practice

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Customer Relationship Marketing

relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook;

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Marketing

digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies;

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Principles of Marketing, Global Edition

. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more;

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Superior Customer Value

pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid;

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Superior Customer Value

pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid;

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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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Handbook of Research on Customer Engagement

Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars;

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Optimize

customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that;

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Marketing Perspectives

economy and services marketing * Co-creation and customer engagement This book also offers some interesting and useful perspectives on;

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Principles of Marketing

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et;

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Marketing Perspectives

economy and services marketing * Co-creation and customer engagement This book also offers some interesting and useful perspectives on;

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Principles of Marketing

companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyLabTM;

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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition

technologies to maximize customer engagement and shape brand conversations, experiences, and communities. This package includes MyLabTM Marketing, an;

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Engaging Brands

broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer;

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Engaging Brands

broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer;

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Customer Engagement

contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also;

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Customer Engagement

contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also;

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ISE Marketing

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10;

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Essentials of Digital Marketing

funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice;

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Essentials of Digital Marketing

funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice;

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Handboek online marketing, editie 5

en redactie.* 600+ pagina's en 70+ cases. * Meer e-business, customer journey, conversie, mobile, contentstrategie en 2200+ gratis;

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Service Marketing Strategies for Small and Medium Enterprises

challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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Profit Maximization Through Customer Relationship Marketing

Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing;

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