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Service Marketing Strategies for Small and Medium Enterprises

of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an;

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Motivating SMEs to Cooperate and Internationalize

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and;

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Motivating SMEs to Cooperate and Internationalize

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and;

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The Internationalization of Small to Medium Enterprises

The Internationalization of Small to Medium Enterprizes uses information from annual surveys of companies in Europe during the period;

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Micro, Small & Medium Enterprises in the Indian Economy

viewed differently in different countries. In India, prior to the enactment of the Micro, Small and Medium Enterprises Development (MSMED) Act;

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An Eye Opener for Small Medium Enterprises (Sme's)

My motivation for writing this text was to provide Small Business Enterprises (SMEs) with holistic, integrative view of Marketing and;

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Marketing Automation and Online Marketing

-scale and medium-sized enterprises to employ this great technology for their competitive advantage. We have provided a host of marketing;

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Marketing and Entrepreneurship in SMEs

The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium;

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Talent Management in Small and Medium Enterprises

Talent Management in Small and Medium Enterprises contributes to the body of knowledge concerning talent management in small and medium;

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Open Innovation Essentials for Small and Medium Enterprises

Small and Medium Enterprises (SMEs) have to approach open innovation differently than large companies. This practical guide on open;

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Strategic Optimization of Medium-Sized Enterprises in the Global Market

enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises;

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Microfinance and Development of Small and Medium Size businesses

funds to help the poor. These institutions are those that provide savings and credit services for small and medium size enterprises. They;

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Managing Cooperation in Supply Network Structures and Small or Medium-sized Enterprises

Managing Cooperation in Supply Network Structures and Small- or Medium-sized Enterprises outlines different approaches to the analysis;

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Marketing

, full-colour edition includes a range of case vignettes assessing small and medium-sized enterprises and large global corporations such as;

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Marketing: A Global Perspective

, full-colour edition includes a range of case vignettes assessing small and medium-sized enterprises and large global corporations such as;

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Reputation Management in Small and Medium-sized Enterprises. Analysis and Evaluation of the Use of Reputation Management. A Survey of Small and Medium-sized Enterprises in Germany.

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Privatization Gap in Bhutan. A Study on Small and Medium Enterprises in Bhutan

Privatization Gap in Bhutan. a Study on Small and Medium Enterprises in Bhutan;

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A Practical Guide - Management of Risks in Small and Medium-Size Enterprises

not understood. Incidents can take place with devistating results. Risk Management affects all small to medium size enterprises and should be;

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Risk, Crisis, and Disaster Management in Small and Medium-Sized Tourism Enterprises

Tourism destinations are traditionally dominated by small and medium-sized enterprises that provide a wide range of products to tourists;

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Micro, Small & Medium Enterprises (MSMEs) for Inclusive Growth

Micro, small, and medium enterprises (MSMEs) are the backbone of India's economy. They provide immediate large-scale employment, ensure a;

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Managing Your Business

of small and medium-sized enterprises.;

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Small & Medium Enterprises in Asian Pacific Countries, Volume 1

These books provide an overall account of small and medium enterprises in selected Asia-Pacific countries such as Singapore, Malaysia;

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Small & Medium Enterprises in Asian Pacific Countries, Volume 3

These books provide an overall account of small and medium enterprises in selected Asia-Pacific countries such as Singapore, Malaysia;

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Small & Medium Enterprises in Asian Pacific Countries, Volume 2

These books provide an overall account of small and medium enterprises in selected Asia-Pacific countries such as Singapore, Malaysia;

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Marketing in Latin America and the Caribbean

of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.;

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Ethics in Small and Medium Sized Enterprises

. Anyone with an interest in ethics and small and medium sized enterprises should find this an inspiring book which paves the way for future;

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Utility Solutions for Businesses - USB for Small and Medium Enterprises

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