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Services Marketing

Services Marketing offers key insights into the marketing of services today. It provides a comprehen;...

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized aroun;...

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Tecnicas de Marketing/ Marketing Techniques

Tecnicas de Marketing/ Marketing Techniques;...

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Marketing Accountability

No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability;...

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Ultimate Marketing Secrets

Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing access;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Principles of Marketing

This is the second edition of Randall's concise introductory text for general marketing courses, com;...

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placin;...

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Historical Research in Marketing Management

This collection of articles deal with marketing history and the history of marketing thought, placin;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mark;...

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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that mar;...

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Integriertes Marketing

- Marketing-Konzeption- Angebotspolitik- Gegenleistungspolitik- Vertriebspolitik

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with;...

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Marketing fundamentals

- Based on the popular Grondslagen van de Marketing; - Relevant digital marketing topics are include;...

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...

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The Marketing Plan Handbook

For any marketing course that requires the development of a marketing plan, such as Marketing Manage;...

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Marketing Strategies & Management

Marketing, as an art, is as old as human civilization. Marketing is the process of communicating the;...

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Modern Attitudes in Marketing

The marketing arena fertile ground for the study, as characterized by his dynamism, the show permane;...

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios ;...

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points ;...

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Marketing Essentials (with CourseMate and eBook Access Card)

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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Marketing Essentials

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the com;...

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E-Marketing

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing;...

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Praxishandbuch Internationales Marketing

Das "Praxishandbuch Internationales Marketing" bietet einen umfassenden Überblick über die wichtigst;...

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Expanding Disciplinary Space

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the;...

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Applied Marketing

Anwendungsorientiertes Marketing bezeichnet die wissenschaftliche Auseinandersetzung mit der Umsetzu;...

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Marketing Theory

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories;...

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