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Modern Attitudes in Marketing

The marketing arena fertile ground for the study, as characterized by his dynamism, the show permane;...

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Consumer Attitudes Towards Customized Marketing

were interviewed regarding their experiences with and attitudes toward mass customized products. The major findings were that attitudes towards;

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An Investigation of IMPULSE BUYING ATTITUDES

anticipate consumer's impulse buying attitudes for years. Researchers have been testing this complex construct to help organizations stay ahead;

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Journal of Ambulatory Care Management

This invaluable collection of articles on marketing ambulatory care co vers marketing perspectives, consumer demographics, attitudes and;

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Brilliant Marketing, revised 2nd edn

Brilliant Marketing gives you the skills, examples, attitudes and techniques that you will need to plan and carry out the most outstanding;

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Global Advertising, Attitudes and Audiences

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;

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Global Advertising, Attitudes and Audiences

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;

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artificial Intelligence / Machine Learning In Marketing

The theory and practice of AI and ML in marketing saving time, money;...

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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Qualitative Marketing Research

understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone;

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Qualitative Marketing Research

understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone;

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Sustainable Marketing

the progress of sustainability The nature of consumption in relation to sustainability The underlying attitudes of consumers towards;

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Marketing Concepts & Strategies

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It;

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Principles of Marketing

Marketing is a crucial function in any business or organization, and is increasingly important in the modern globalized economy. This book;

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Integrated Marketing Communication

and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce;

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Modern Marketing

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style;

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The Little Cook Book Of Marketing

Marketing is the lifeblood of any modern business, but as life gets more complex, marketing appears less accessible. This book leads;

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Marketing

the basic principles and practices of modern marketing in a practical way.";

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Marketing

the basic principles and practices of modern marketing in a practical way.";

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Marketing

the basic principles and practices of modern marketing in a practical way.";

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The Little Cook Book Of Social Media Marketing

Modern marketing must embrace social networks, both private and business. The business uses and benefits of social media marketing are;

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Testimonial Advertising in the American Marketplace

business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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