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artificial Intelligence / Machine Learning In Marketing

The theory and practice of AI and ML in marketing saving time, money;...

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Marketing Experience Management

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Mobile Marketing

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Customer Experience Management - The Experiential Journey

collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology;

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Defining, Measuring and Managing Consumer Experiences

of modern consumer behaviours and successfully managing the customer experience.;

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Conversational Marketing

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and;

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Smart Marketing With the Internet of Things

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the;

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The Digital Marketer

specific techniques needed to achieve high customer engagement * The modern innovations that help you outperform the competition * The best;

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Marketing In Creative Industries

range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing;

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Eventually, you will bond for life

customer, ranging from cross-selling and exchange of information to risk and cost reductions. Event marketing integrates in the modern concept;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Winning Outcomes

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The Agile Marketer

competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language and;

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DATING Your Customer

Creating a Customer-centric relationship is much like dating, uncovering levels of trust and satisfaction. Over the past few decades, James;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Customer Data Platforms

center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer;

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Crafting Customer Experience Strategy

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their;

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The Customer Experience Model

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained;

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Product Launch the Microsoft Way

plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and;

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Artificial Intelligence and Machine Learning and Marketing Management

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial in;...

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Marketing

Responsibility: A Modern Marketing Concept; Customer Relationship Management: A Key Success Factor in Services Marketing (A Case Study of Tourism (Hotel;

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The Customer Experience Model

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained;

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The Customer Experience Model

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained;

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Memorable Customer Experiences

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a;

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Predictive Marketing

marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine;

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Modernity's Wager

has called into being its own nemesis in the forms of ethnic, racial, and identity politics. Seligman counters that the modern human must;

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