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The Agile Marketer

competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language and;

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The Six Disciplines of Agile Marketing

Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include;

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Mastering Marketing Agility

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to;

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The Great Marketer

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Agile 2 - The Next Iteration of Agile

Agile is broken. Most Agile transformations struggle. According to an Allied Market Research study, 63% of respondents stated the;

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The Mindful Marketer

innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative;

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The Mindful Marketer

innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative;

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Becoming Agile

Becoming Agile is a quick, helpful guide to Agile software development. You'll learn about the history of software development processes;

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Building Customer-brand Relationships

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer;

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Building Customer-Brand Relationships

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer;

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Agile Foundation Courseware English

This Courseware package consist out of two publications, Agile Foundation Courseware English and you are adviced to obtain the publication;

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Agile Testing Practical Gde For Testers

Te>Two of the industry's most experienced agile testing practitioners and consultants, Lisa Crispin and Janet Gregory, have teamed up to;

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Agile for Project Managers

self-directed teams, feedback, light documentation, and working software with shorter development cycles. The role of the project manager;

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Agile Testing Foundations

flexibility. Building on the ISTQB Foundation Level Agile Tester syllabus, this book covers Agile principles, methods and tools in the context;

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Accidental Marketer

options for their marketing plans * Shows how the best marketers execute their strategies through developing innovative branding and communication;

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The Agile Edge

deal with: how to drive to success more often, common issues in Agile utilization and recommended solutions, increasing the business value;

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Agile Foundation

Agile practices transform the way organisations carry out business and respond to change. But to realise success, an Agile mindset needs to;

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The Digital Marketer

in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer;

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Agile Processes in Software Engineering and Extreme Programming

This open access book constitutes the proceedings of the 19th International Conference on Agile Software Development, XP 2018, held;

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