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Building Customer-brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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Building Customer-Brand Relationships

delivery forms are appropriate, and what type of content is beneficial. Building Customer-Brand Relationships is themed around the four key;

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Social Media Branding For Small Businesses

. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence;

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Brand Fans

of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate;

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Stop Listening to the Customer: Try Hearing Your Brand Instead

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Marketing 2.0

cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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Handbook Of Brand Relationships

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This;

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Building Brand Communities

in seven different areas: innovation, talent recruitment, customer retention, marketing, customer service, building transformational movements, and;

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Customize the Brand

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all;

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Managing Customer Service Pocketbook

of building customer loyalty. For example, one study shows that a mere 5% increase in customer loyalty can boost profitability by up to 85%. Earning;

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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity;

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Driving Customer Equity

Services will dominate our GNP in the new millennium, and in the service economy the customer is king. Brands will continue to be important;

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Release the Power of Entangled Marketing

Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship;

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Financial Communications

its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.;

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The Global Brand

This book offers a practical overview of brand strength which outlines five steps of customer commitment to a strong brand - Presence;

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Brand Driven

approach to how leaders can create more customer value using the brand as their guide. F Joseph LePla, Suan V Davis and Lynn M Parker combine;

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Field Service Management

Field Service Management provides strategies for building quality and adding value to the customer-vendor relationships, through effective;

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The Definitive Guide to Brand Building

Marketing is the battle for the customers mind. The goal for any brand is to own a share of customer's minds a position in their mental;

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Nine Timeless Nuggets

customer motivation, customer relationship and twenty-first-century brand building. Together, these models can provide a strong foundation to any;

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Brand Aid

understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become;

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Omni-personal Luxury

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Omni-Personal Luxury: How to Transform Your Luxury Business for the Digital Age

luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to;

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Speaking Frankly About Customer Relationship Management

together towards the goal of building customer relationships through meaningful interactions that make the customer feel rewarded for doing;

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Engaging Brands

broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer;

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Engaging Brands

broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer;

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