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Handbook Of Brand Relationships

Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical;

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Consumer Brand Relationships

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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The Handbook of Field Marketing

, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure;

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Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

relationship. The same is true for your relationship with brands. In this trailblazing book, Blackston extends his theory on consumer brand;

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Consumer-Brand Relationships

brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand;

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Consumer-Brand Relationships

brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand;

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The Employer Brand Handbook

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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands;

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The Cambridge Handbook of Personal Relationships

With the field of personal relationships having grown dramatically in the past quarter century, The ;...

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The Cambridge Handbook of Personal Relationships

With the field of personal relationships having grown dramatically in the past quarter century, The ;...

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Consumer-Brand Relationships

In today's highly competitive business environment brands and systematic brand management have become powerful means for differentiating a;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Entrepreneur's Guide to the Lean Brand

passionate, committed audience. Great brands do more than just satisfy customers, they create passionate ones. The Lean Brand is the first book to;

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The Oxford Handbook of Strategic Sales and Sales Management

, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from;

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Married to the Brand

ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand;

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Married To The Brand

ads may win impressive awards at Cannes. They may even raise their brand awareness. But they too often fail to build enduring brand;

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Online brand communities

Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;

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Blackstone's Pcso Handbook

This brand new publication provides the first guide to the role and functions of Police Community Support Officers (PCSOs).;

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Social Media Branding For Small Businesses

. Building and engaging likeminded people with the brand.' In response, Social Media Branding for Small Businesses provides the thinking, evidence;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

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Brand Aid

Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you;

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