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Managing TV Brands with Social Media

Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands;

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TV Brand Builders

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with;

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Paid, Owned, Earned

marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media;

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Successful Television Management: the Hybrid Approach

technological developments, changes in the regulatory framework and social trends. Whereas media performance reflects social developments, their;

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Television, Social Media, and Fan Culture

Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and;

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Social Media Marketing

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including;

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Social Media Marketing

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including;

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The Role of Origin of Fame in Influencer Branding

depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which;

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Social TV

content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television;

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Notes From A Social Media Mad Man

customers into your establishment. Each major social media platform is discussed, including strategies Mr. Gougeon has used with great success;

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Entertainment Journalism

correspondents, video makers, TV presenters and social media specialists. Topics include: breaking a story interviewing techniques working at press;

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Entertainment Journalism

correspondents, video makers, TV presenters and social media specialists. Topics include: breaking a story interviewing;

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Social Media Management

with social media and measuring social media results* Practical: A final chapter, Defining Your Personal Brand in Social Media, gives;

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The New World of Transitioned Media

relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even;

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Time on TV

characteristically enigmatic television narrative becomes emblematic of a very human interaction with social and digital media. A perfect book for twenty;

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Time on TV

characteristically enigmatic television narrative becomes emblematic of a very human interaction with social and digital media. A perfect book for twenty;

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Reinventing Public Service Television for the Digital Future

Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are;

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Social Media Marketing

psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use;

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Managing Brands

in today's business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an;

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Exposing Lifestyle Television

In the last decade lifestyle television has become one of the most dominant television genres, with certain shows now global brands with;

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Cultural Mediations of Brands

communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum;

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We First

Combining social media tools with socially conscious brands, the two major trendsshaping tomorrow's consumer climate, Simon Mainwaring;

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Web 2.0. The New Showroom for Fashion Brands: How important is Social Media for the Fashion Industry?

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Global Entertainment Media

undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with;

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Global Entertainment Media

undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with;

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Media Management Review

. The Media Management Review was designed to appeal to working professionals who deal directly with managing the media: radio, television;

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Media Management Review

This unique publication deals exclusively with current media management issues. It fills a void in the current literature and provides an;

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