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The Role of Origin of Fame in Influencer Branding

social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer;

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Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding - both;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Advances in Digital Marketing and Ecommerce: First International Conference, 2020

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020;

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Influencer Marketing Strategy

the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer;

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Influencer Marketing Strategy

the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer;

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Platform

-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why;

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Social Media for Fashion Marketing

Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption;

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The Age of Influence: The Power of Influencers to Elevate Your Brand

that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships;

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Brands and Branding Geographies

helps us understand how and why ''places of origin'' play an ever greater role in the marketing of commodities, even while corporations continue;

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Brands and Branding Geographies

helps us understand how and why ''places of origin'' play an ever greater role in the marketing of commodities, even while corporations continue;

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Advances in Digital Marketing and eCommerce

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers;

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Shame, Fame, and the Technological Mentality

In Shame, Fame, and the Technological Mentality, Dustin Peone interrogates the modern human condition. In the first section, Peone argues;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding New York

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York;

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Branding and Labeling in the Digital and Artificial Intelligence Era

This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels;

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Branding and Positioning in Base of the Pyramid Markets in Africa

, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as;

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Branding & AI

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out;

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branding@thedigitalage

An authoritative and entertaining guide from two top-branding experts focuses on the strategic role of e-branding and offers a wealth;

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Beyond Branding

In response to the growing 'anti-globalization' movement and the perception that brands are manipulative and demeaning, Beyond Branding;

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Influence

branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants;

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Influence

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers;

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Influencer

Influencer is the answer the entrepreneur community is looking for to build trust and credibility, and become highly influential in their;

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