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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Marketing and Advertising

, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;

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Global Marketing and Advertising

, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;

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Global Marketing and Advertising

, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.;

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Brand China and the internationalization of Chinese companies

context and determine what the effects of a consciously implemented "Brand China" would be on these obstacles. Using the Country-Of-Origin effect;

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Branding Across Borders

This book is written by one of today's leading authorities on global branding. Establishing and managing a global brand - is made more;

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Branding and Positioning in Base of the Pyramid Markets in Africa

in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi;

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Research Companion to Language and Country Branding

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working;

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Country of Origin Effect

of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can;

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Local and Global Management of Branding, Identity and Image

Local and Global Management of Branding, Identity and Image is een boek van Felix Zimmermann;

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Global Marketing & Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Global Marketing And Advertising

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global;

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Brands and Branding Geographies

helps us understand how and why ''places of origin'' play an ever greater role in the marketing of commodities, even while corporations continue;

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Brands and Branding Geographies

helps us understand how and why ''places of origin'' play an ever greater role in the marketing of commodities, even while corporations continue;

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Shaping International Public Opinion

of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global;

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Shaping International Public Opinion

of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global;

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International Marketing Strategy

. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also;

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International Marketing Strategy

. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also;

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Localizing Global Marketing Strategies

over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;

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Localizing Global Marketing Strategies

over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;

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Global Fashion Brands

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company;

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Conflict and the Refugee Experience

, settlement in exile and repatriation to the country of origin. Such an integrative approach sets this book apart from other studies and will serve as;

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Destination Branding

product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted;

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Branding Post-Communist Nations

identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding;

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Branding Post-Communist Nations

identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding;

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Global Advertising, Attitudes and Audiences

precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and;

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