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Country of Origin Effect and Reputation of Spanish Brands

Country of origin effect is one key factor, often ignored, of brands. In today's business world, companies need to understand the;

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Chinese Foreign Direct Investment

effect. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin effect.;

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Chinese Foreign Direct Investment

effect. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin effect.;

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Country of Origin Effect

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer;

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County of Origin Knowledge- Insights into Consumers' Knowledge

The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;

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International Marketing and the Country of Origin Effect

The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes;

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International Marketing Strategy

of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective;

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International Marketing Strategy

of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective;

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Country of Origin

Country of Origin is a multigenerational family saga that cuts between political revolution in 1950s Egypt and the personal revolutions;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Country-of-Origin Effects and Competitive Advantage

strategies is assessed. Conventional approaches such as categorisation and ethnocentrism that tend to bias Country-of-Origin effects will be;

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Der Country-of-Origin Effekt und seine Moeglichkeiten im internationalen Marketing zum Imagetransfer

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How NIVEA uses the marketing mix to expand worldwide

explained and the internationalisation process undertaken by NIVEA is analysed. The paper concludes by evaluating the country of origin effect;

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Profiling Consumer Perception of Country of Origin of Foreign Products

consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations;

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Across the Atlantic

challenges at the country of destination. It brings to the fore how African immigrants' ethnic group identities at the country of origin determine;

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Animal Magic

Seven performers read seven folkltales from around the world, with musical accompaniment by Laura Hall reflecting the country of origin;

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Second-Generation Transnationalism and Roots Migration: Cross-Border Lives

, exploring the manner in which the children of migrants grow up amid travel back and forth between the country of origin and the country;

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Second-Generation Transnationalism and Roots Migration: Cross-Border Lives

, exploring the manner in which the children of migrants grow up amid travel back and forth between the country of origin and the country;

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Lisbon Agreement for the Protection of Appellations of Origin and Their International Registration

The aim of the Agreement is to provide for the protection of appellations of origin, i.e., the "geographical denomination of a country;

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India's Living Constitution

came into effect on 26 January 1950. This Constitution has lasted until the present, with its basic structure unaltered, a remarkable;

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Food and Language. Sprache und Essen

reviews, dinner conversations and wine labels transport stereotypes such as the home made- or the country-of-origin effect and the ethics;

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The Determinants of Corporate Borrowing in the Arab World the Effect of Country Specific Factors and Institutional Settings on Corporate Capital Structure

country of origin is a significant determinant of capital structure. These findings show that capital structure theory is not portable across;

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Conflict and the Refugee Experience

comprehensive analysis of refugee experience in the Horn of Africa. It includes an examination of the dynamics of flight from the country of origin;

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The Anomeric Effect

origin of this conformational effect, based upon a wealth of theoretical and physical data. Equally important, however, are three additional;

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Foreign Languages in Advertising

, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and;

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Foreign Languages in Advertising

, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and;

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