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Country of Origin Effect and Reputation of Spanish Brands

perceptions of Spanish origin products, and the associations of Spain as country of origin. The last phase leads to the implications of Spanish COO on;

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Country of Origin Effect

of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can;

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County of Origin Knowledge- Insights into Consumers' Knowledge

The effect of the country of origin of a product is an important influence in consumers' product evaluations and has been studied for more;

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Law Of Reputation And Brands In The Asia Pacific

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Global Branding and Country of Origin

Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the;

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Chinese Foreign Direct Investment

effect. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin effect.;

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Chinese Foreign Direct Investment

effect. Issues explored include the philosophy, objectives and process of inducing FDI, the choice of cities and the country of origin effect.;

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Brand China and the internationalization of Chinese companies

context and determine what the effects of a consciously implemented "Brand China" would be on these obstacles. Using the Country-Of-Origin effect;

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International Marketing and the Country of Origin Effect

The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes;

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Crisis, Issues and Reputation Management

. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how;

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Crisis, Issues and Reputation Management

. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how;

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International Marketing Strategy

. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also;

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International Marketing Strategy

. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also;

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Personal Brands

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation;

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Foreign Languages in Advertising

, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and;

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Foreign Languages in Advertising

, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and;

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El Mundo 21 hispano

opportunities to learn about their own country of origin, or that of their ancestors, so that they begin to respect and take pride in their own cultural;

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Managing Brands

success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing;

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The Global Corporate Brand Book

between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand;

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Vodkas Of The World

This complete guide to the best of the world's vodkas offers a country-by-country tour. Includes information on the history of vodka, how;

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The Spanish Inquisition

This book challenges the reputation of the Spanish Inquisition as an instrument of religious persecution, torture and repression and looks;

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The Spanish Inquisition

This book challenges the reputation of the Spanish Inquisition as an instrument of religious persecution, torture and repression and looks;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Brand Psychology

hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority;

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Brands, Geographical Origin, and the Global Economy

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings;

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